The Dip – when to stick, when to quit.

You will know I’m a fan of Seth Godin. I’m also a fan of Billions, I know it’s hedonist escapism but no-one’s perfect right?

Anyway a few episodes ago Seth Godin’s concept of The Dip was discussed. It’s that period after the rose glow of initial endeavour, when the hard work becomes almost insurmountable, but you need to push through to ascend to the heights or perhaps dive off the cliff or end up in a dead end. Made me read the book. If you truly want to make a difference, to anything,  then worth a read.

I leave you with the closing paragraphs, to challenge both you and me…

You’re astonishing

How dare you waste it.

You and your organisation have the power to change everything.

To create remarkable products and services.

To over deliver.

To be the best in the world.

How dare you squander that resource by spreading it too thin.

How dare you settle for mediocre just because you’re busy coping with too many things on your agenda, racing against the clock to get it all done.

The lesson is simple:

If you’ve got as much as you’ve got, use it.

Use it to become the best in the world, to change the game, to set the agenda for everyone else. 

You can only do that by marshalling all your resources to get the biggest possible Dip.

In order to get through that Dip, you’ll need to quit everything else.

If it’s not going to put a dent in the the world, quit. 

Right now.

Quit and use that void to find the energy to assault the Dip that matters.

Go ahead, make something happen.

We’re waiting!

(pp 74/5 – Taken from Godin, Seth, 2007, The Dip, Piatkus,  ISBN 978-0-7499-2830-8.)

Cheers! :o)


Ciao ciao








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