UK BIM Alliance – Product Data Working Group – the new sexy?!

Sexy I know, great eye catching title!

However I believe that Su Butcher leading this charge supported by the Alliance is going to do some great work in facilitating our way through what has become a bit of a jungle.

We need data to be sexy, we need data to be the new black. We want everyone to wear it and talk about it. When we truly understand what it means to be a data driven industry, and are DOING it , then the transformation to a better industry will be in good shape. To be honest I think we are already but not many seem to recognise it yet.

Of course, as my colleague John Ford has pointed out to me today on Twitter (and I totally agree John!), the data in question has to be CORRECT. The whole point of the”single source of truth” is that it is structured data available available openly to all stakeholders across the whole asset lifecycle. This gives us precision, accuracy, verifiable quality and the potential to validate and check at any given point in time. We all know where we are, responsible for our information and professionally accountable. And visibly so. Not a comfortable world for some, but in this case some old dogs will need to learn new tricks and behaviours!

Anyway I enclose below the press release from the UK BIM Alliance yesterday, about the Product Data Working Group – just imagine everyone singing from the same hymn sheet!

Cliche I know but there you have it!

You can see the native here:

Article on UKBIMA website:


The UK BIM Alliance has confirmed the membership of its Working Group on Product Data. The group will support the UK Built Environment industry in coming together to meet the challenges of product data use and management.

The working group members are:

  1. Su Butcher, UK BIM Alliance (Chair)
  2. Hanna Clarke, CPA
  3. Rod Crowder, Willmott Dixon
  4. Matt Crunden, Legrand
  5. Rob Jackson / Emma Hooper, Bond Bryan Digital
  6. Patricia Massey, Electrium
  7. Mike Overy, Northumbrian Water
  8. Lloyd Patman, Airey Miller
  9. Craig Sewell, Manufacturing Consultant
  10. Alex Small/Kevin Turton, Tata Steel
  11. Paul Surin, Wienerberger
  12. Nick Tune, Atkins

Announcing the team at the Alliance’s quarterly forum meeting in March, chair Su Butcher explained, “Product Data isn’t actually about technology, brands and markets, it is about processes and continuity. Members of the working group have committed to seeking out views from across industry (including clients, consultants, FMs, data companies, contractors and manufacturers from major companies to SMEs) to identify their needs and activities, so we can put together a picture of the current state of the nation on this topic and start bringing people forward together.

When the Alliance met with key stakeholders in January there was a clear sense of unity of purpose. People are calling out for some clear direction and we now have the structure to bring those thoughts together into a useful report which people across industry can discuss and act upon. We will also be identifying conflicts and gaps in the current thinking on this topic, with a view to steering the future work of the Alliance on Product Data.”

Call for Participants

Su also invited people across industry to share their views with the working group.

There are three ways of getting in touch with the working group:

  1. Keep informed of requests for information by subscribing to the Alliance newsletter here:
  2. Join the Alliance Slack Workspace to have conversations with the workgroup members and fellow interested parties: there is a dedicated #product_data channel for these conversations.
  3. Email the group directly at

Su was upbeat about the Working Group:

“We already have 43 people in the slack channel, and people from over 20 organisations have volunteered their help. This is our opportunity to get a grasp of this topic and take things forward.”

Read about the foundation of the Product Data Working Group here.


You can contact the UK BIM Alliance here :

You can also sign up for our newsletter, get involved, and commit your time, yourself, your business or organisation and your cash, or all of them!

Wouldn’t you like to actually make a real difference to the future of our industry?

Cheers! :o)

Ciao ciao!


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